This is about opening up what was once an elusive feeling for everyone. Zach Miko Photo: Courtesy of Zach Miko / impact do you feel greater representation of body type will have for men? I grew up hating the way I looked. They now know from the body positivity community and our role models in the women’s fashion industry that it is not considered weak or unmasculine to care about yourself and be proud of who you are. I think the men’s industry is finally coming along: Men are finally willing to open up about their own body-image issues and their own desires to feel good about themselves and to look good. She, along with other dynamos like Tess Holliday, has been working hard to change the conversation from “this is beautiful” to “what is beautiful?” The women’s industry is getting more and more answers to this new question every day. Take Ashley Graham, who recently became the first-ever plus-sized woman on the cover of Sports Illustrated. The women’s industry has done an incredible job of speaking out and supporting and advocating for different body types, and it has empowered millions of people all over the world. I’m not sure why it’s taken the men’s industry so long to catch up. Why do you think larger male models haven’t been as visible within the fashion industry? The women’s industry has done a great job of support and diversity and inclusion. There have been high-profile female plus-size models for many years.
“I bartend, I do freelance carpentry, I’m an Eagle Scout, I have bills.” And for mainstream brands like Target, rather than some unattainable Adonis type, Miko represents an affable everyman who’s capable of selling anything. “I mean, I’m just an everyday guy,” says Miko. Brawn’s first model, Zach Miko, offers an alternative to both types: At 6-foot-6, with a powerful physique and boy-next-door appeal, Miko looks more like a handsome stranger than an austere catwalk model-and in many ways, that’s the point. While plus-size stars like Ashley Graham and Candice Huffine have crossed over, booking prestige work and becoming household names, male models (who typically come in two sizes: the logic-defying gym-honed physiques of men like Tyson Beckford and David Gandy or the gaunt rakishness of Saint Laurent’s runway boys) have had a tougher time making the transition. Until recently, the debate over size within the fashion industry has been focused almost entirely on female bodies.
In the past, niche agencies have been dedicated to male models with bodies larger than standard, but this marks the first time one of the world’s foremost agencies has gotten in on the game. Every so often the modeling industry experiences a shake-up that opens the door for a new wave of talent, and the launch of IMG’s Brawn division-the powerhouse agency’s first board devoted wholly to plus-size men-is hoping to be exactly that.
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